Michael Jackson!
1984: Michael Jackson burned in Pepsi adMichael Jackson has received hospital treatment for serious burns to his head after his hair caught light during a freak filming accident.
The 25-year-old entertainer was singing his hit "Billie Jean" for a Pepsi Cola commercial in Los Angeles when the special effects went wrong.
Three thousand fans saw a firework display erupt behind the superstar, showering him in sparks and setting light to his hair.
Some studio audience members said he was so calm, they thought the incident was part of the act.
He was wonderful. He reassured people even as he was being taken away on a stretcher.
The singer is reported to have covered his burning hair with his jacket as his brothers and stage hands rushed to help.
One member of the audience, Virginia Watson, witnessed the accident.
"He was wonderful. He reassured people even as he was being taken away on a stretcher", she said.
Michael Jackson was taken to hospital where he was treated for second degree burns.
Plastic surgeon Steven Hoeffin said Jackson, who was voted America's entertainer of the year, could need surgery to his head.
"He is in discomfort", said the doctor. "It will take a few weeks to determine the hair loss."
The superstar is earning a reputed £7m for the series of Pepsi Cola adverts which also feature his four famous brothers.
It is part of a huge sponsorship deal the singer agreed last year.
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